> ## Documentation Index
> Fetch the complete documentation index at: https://voucherify-mk-voucher-tracking.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Distributions

> Distribute incentives through preferred channels

<Note>
  * Identify which channels should be used for distribution.
  * Learn how Voucherify publication works.
  * Discover Voucherify integrations for messaging.
</Note>

<Check>
  Connect Voucherify with your preferred communication channels.
</Check>

***

Evaluate your customer journey and **think of places and times the information about the deal should be displayed**: website, product pages, emails, SMS, push, print, partners, or social media. Think of how you want to remind customers about the deals they’re eligible to use. Voucherify offers **two distribution modes**

* **Pull** – you can use API to get promotions in front of customers (e.g., list all active coupons for John Doe).
* **Push** – an integral distribution mechanism that you can use to define a trigger for the message send-out (e.g., if John Doe signs up for a newsletter, send him a 10% off promo code).

Both push and pull modes can be used with third party platforms:

* [Braze](https://support.voucherify.io/article/588-braze-integration "Voucherify and Braze integration article")
* [Twilio](https://support.voucherify.io/article/110-twilio "Voucherify and Twilio integration article")
* [Klaviyo](https://support.voucherify.io/article/598-klaviyo-integration "Voucherify and Klaviyo integration article")
* [MoEngage](https://support.voucherify.io/article/596-moengage-integration "Voucherify and MoEngage integration article")
* [Iterable](https://support.voucherify.io/article/594-iterable-integration "Voucherify and Iterable integration article")
* [Airship](https://support.voucherify.io/article/617-airship-integration "Voucherify and Airship integration article")
* [ActiveCampaign](https://support.voucherify.io/article/165-activecampaign "Voucherify and ActiveCampaign integration article")
* [Batch](https://support.voucherify.io/article/614-batch-integration "Voucherify and Batch integration article")

<Note>
  Publication means incentive assignment. Typically, a publication is performed by sharing codes with customers [via Publication API](/api-reference/publications/publication-object).
</Note>